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[intro] => In Store Events SIP AND SEEOn the first Thursday of every month we have a sort of open house in store. Sip wine and See gowns. If during the month you have a bride that you know isn’t in a hurry and likes to do research she would be a perfect candidate to offer a personal invitation to for the night. We offer them a glass of bubbles and a nibble. Make sure we are organised for the evening with enough wine and sparking water.Don’t open any bottles until someone actually shows. For the nibbles we should be buying the slabs of brownie (or equivalent) from Gilmour’s.They should be cut up and placed in a container in the freezer to be used over time. The nibbles should be more than what we offer our brides during a consultation. Make sure at least one person is available to chat with any brides that come in.Don’t fully book every consultant on this night.If you are fully booked get a staff member from the outlet, or your receptionist to cover. When they arrive welcome them and explain our store.Let them sip, browse and ask questions.Make sure they know it is a casual night and for them to ask their burning questions. Offer to book them in for a consultation (at the end not the start) and if they don’t want to book make sure they take a flyer away without our contact details.Tell them they can make a stylist consultation booking by Phoning Emailing directly Via the website These events are something that make us stand out from the crowd.If they are getting really popular for your store consider having an expert (photographer, makeup person) along as well – an added bonus for the brides and also someone else to chat if you aren’t free. These events are promoted by Bride and Groom and Wellington Wedding Show.For that we thank them. If you see something on facebook or Instagram make sure you give them a thank you back.BRIDES AND BUBBLESThese event are a larger concept. They have been run by us or run by other groups. In Wellington the Wellington Wedding Show run the events there.It is a night where we organise some girls to walk around showing off the dresses. We dont use professional models as it should appeal to brides of all shapes and sizes.
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